1

Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Année:
1987
Langue:
english
Fichier:
PDF, 508 KB
english, 1987
2

Endorsers in Advertising: The Case of Negative Celebrity Information

Année:
1998
Langue:
english
Fichier:
PDF, 2.37 MB
english, 1998
5

Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Année:
1987
Langue:
english
Fichier:
PDF, 1.37 MB
english, 1987
6

Attitude toward the AD as a Mediator of Consumer Brand Choice

Année:
1981
Langue:
english
Fichier:
PDF, 1.36 MB
english, 1981
7

THE ROLE OF DISGUST AS AN EMOTIONAL MEDIATOR OF ADVERTISING EFFECTS

Année:
2004
Langue:
english
Fichier:
PDF, 195 KB
english, 2004
9

Deceptive and Nondeceptive Consequences of Evaluative Advertising

Année:
1981
Langue:
english
Fichier:
PDF, 544 KB
english, 1981
11

The Use of Extrinsic Cues to Facilitate Product Adoption

Année:
1982
Langue:
english
Fichier:
PDF, 1.90 MB
english, 1982
12

Enhancing the Role of Marketing Research in Public Policy Decision Making

Année:
1977
Langue:
english
Fichier:
PDF, 981 KB
english, 1977
14

How the Legal Profession Views Legal Service Advertising

Année:
1978
Langue:
english
Fichier:
PDF, 1.43 MB
english, 1978
18

Methods of Commercial Presentation Employed by National Television Advertisers

Année:
1976
Langue:
english
Fichier:
PDF, 1.27 MB
english, 1976
20

The Role of Disgust as an Emotional Mediator of Advertising Effects

Année:
2004
Langue:
english
Fichier:
PDF, 2.30 MB
english, 2004
24

In Search of a Theoretical Explanation for the Credit Card Effect

Année:
2000
Langue:
english
Fichier:
PDF, 88 KB
english, 2000
27

Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions

Année:
1982
Langue:
english
Fichier:
PDF, 301 KB
english, 1982
29

The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand

Année:
1978
Langue:
english
Fichier:
PDF, 1.33 MB
english, 1978
33

Attitude toward the Ad as a Mediator of Consumer Brand Choice

Année:
1981
Langue:
english
Fichier:
PDF, 1.62 MB
english, 1981
35

Science Shapes the Beautiful: Shaping Moment-to-Moment Aesthetic Behavior

Année:
2018
Langue:
english
Fichier:
PDF, 367 KB
english, 2018
45

Mere Ownership Revisited: A Robust Effect?

Année:
1997
Langue:
english
Fichier:
PDF, 2.40 MB
english, 1997
48

Using product sampling to augment the perceived quality of store brands

Année:
2004
Langue:
english
Fichier:
PDF, 156 KB
english, 2004
49

Quantitative behavior analysis and human values

Année:
2007
Langue:
english
Fichier:
PDF, 195 KB
english, 2007